Last updated: January 2026
Merley House is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website https://merleyhouse.co.uk, make an enquiry, or otherwise engage with us.
This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Merley House
We operate Merley House as a residential care home and use this website to provide information about our services and to allow prospective residents, families, and professionals to contact us.
For the purposes of data protection law, Merley House is the data controller responsible for your personal data.
2. The Personal Data We Collect
We may collect and process the following types of personal data:
- Contact details such as name, email address, telephone number, and postal address
- Enquiry information submitted through website forms, email, or telephone
- Website usage data, including IP address, browser type, pages visited, and time spent on the site
- Marketing preferences, where applicable
We do not intentionally collect sensitive personal data through this website.
3. How We Collect Your Data
We collect data in the following ways:
- When you complete an enquiry or contact form on our website
- When you contact us by email or telephone
- Through cookies and similar tracking technologies
- Through analytics and visitor tracking tools
4. How We Use Your Personal Data
We use your personal data to:
- Respond to enquiries and requests for information
- Provide details about our services
- Improve the performance and usability of our website
- Monitor website traffic and user behaviour
- Comply with legal and regulatory obligations
We will only use your data where we have a lawful basis to do so.
5. Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
- Consent – where you have given clear permission (e.g. submitting an enquiry form)
- Legitimate interests – to operate and improve our website and services
- Legal obligation – where required to comply with applicable laws
6. Cookies and Analytics
Our website uses cookies to enhance your browsing experience and to analyse how the site is used.
Cookies may be used to:
- Understand how visitors use our website
- Improve site functionality and content
- Support marketing and analytics activity
You can manage or disable cookies through your browser settings. For more information, please see our Cookie Policy (if applicable).
7. Sharing Your Data
We do not sell or rent your personal data to third parties.
We may share data with trusted third-party service providers who support our website, marketing, or analytics activities. These providers are only permitted to process your data in accordance with our instructions and applicable data protection laws.
Examples include:
- Website hosting providers
- Analytics and visitor tracking tools
- Marketing support services
8. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements.
Enquiry data is typically retained for a reasonable period unless ongoing communication is required.
9. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.
Access to personal data is restricted to those who need it for legitimate business purposes.
10. Your Data Protection Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data
- Object to or restrict certain types of processing
- Withdraw consent where processing is based on consent
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, please contact us using the details below.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or how we operate. Any updates will be posted on this page.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Merley House
Website: https://merleyhouse.co.uk/contact-us/
If you believe your data protection rights have been breached, you have the right to complain to the UK Information Commissioner’s Office (ICO) at https://ico.org.uk.